Facebook and Instagram are bringing in a new feature to fight the spread of anti-vaccine information.
There are a large number of groups and webpages which rely on some ‘unsubstantiated’ theories to oppose vaccination. These pages are sometimes widely shared and when searches happen, these could pop up and mislead users and patients.
Facebook, says that from now on, pop-up windows will appear on the social media platforms when a user searches for vaccine-related content, visits vaccine-related Facebook groups and pages.
If the user is based in the United States, the pop-up window will connect the user to the US Centers for Disease Control and Prevention for credible information on vaccines. If the user is outside of the United States, it will connect them to the World Health Organization.
Public health officials say that there is substantial anti-vaccination content online and this might be leading to misinformation and fewer people getting vaccinated against certain diseases.
“Vaccine misinformation is a major threat to global health that could reverse decades of progress made in tackling preventable diseases”, say health officials.